This is an excerpt from my book on Kindle Publishing soon to be released on Amazon. Here are some common misunderstandings when marking an ebook on the kindle.
- Write a blog – An absolute must, and is not as hard as you might think, but it needs to be done a certain way. If you follow my advice, yes this can be a huge benefit to your sales
- Join the conversation on blogs – Weak return for the effort and 99.9% percent of blogs do not allow what is called a “follow” tag. What this means is that Google will ignore your comment and link on a blog.
- Leverage YouTube Videos to Reach Readers – Youtube is just as flooded as Google and runs on the same search engine. Unfortunately, you simply are not going to get noticed as easily as you would with a blog. However, if you are willing to use less scrupulous techniques, you can put that video into a high ranking.
- Encourage your fans to become affiliate marketers of your books – Amazon offers an absolutely pitiful affiliate percentage (The average is about 6%) and while it won’t hurt to offer this, it would take a very powerful website with tons of views to make much of an impact. Once again relatively futile.
- Use Google adwords to send traffic – Ouch! Adwords costs from .25 cents to $2 bucks a click, for buyers that don’t buy nearly as often as an organic Google result. What this means is that if you are number one when someone types in “Kindle Publishing” it pays off far better than if they click on your Google ad. I find that adwords is really only effective for very high-ticket items, and your $4.99 ebook is not that item.
